How Udacity Boosted Site Traffic 160% and Engagement 300% with Content

160%increase in site traffic (3 months)

300%growth in organic engagement

40%of new pipeline sourced from marketing

Challenge

Strong awareness but new competition. Needed authentic storytelling for developers and better organic performance.

Shaped a developer-centric voice and storytelling style.
Scaled organic growth via social content — 300% engagement and 160% traffic in 3 months.
Redesigned funnel content to tie awareness to conversions — 40% of pipeline from marketing.

Key Wins:

+160%

traffic increase

+300%

engagement growth

+40%

pipeline attributed to marketing

Repositioned Udacity’s brand voice and established a repeatable growth engine.

"Content gave Udacity its voice back — reconnecting with developers and turning marketing into a growth driver."

Leader, Head of Marketing at Udacity

See how other companies achieved similar results with our content strategy.